This month, as a part of their ‘Save The Boobs’ campaign, Porn Hub will be donating $0.01 for every 30 videos viewed. That might not sound like a lot but when you consider that the website gets several billion video views a month, it’s going to raise a hell of a lot of money for a great cause. Here’s the press release they sent out today.
New York, NY (October 1, 2015) – Today, Pornhub, the premier online destination for adult entertainment, officially announced the return of their Save the Boobs campaign under their new Pornhub Cares philanthropic division. The campaign, which will conceptually mirror its previous iteration, is seeking clicks and video views from users around the globe in their ‘Big Tits’ and ‘Small Tits’ categories to raise funds for breast cancer research. Pornhub will be donating – to a yet unnamed charity – 1 cent for every 30 views in the aforementioned categories.
For this go-round, Pornhub has commissioned adult actress, and former Penthouse Pet of the Month, Dani Daniels to act as the face of the campaign, as well as an educator to those who visit the campaign’s landing page. There, viewers are encouraged to watch an instructional video where Daniels carefully explains the correct steps to administer a breast self exam as a preventative measure for detecting a potential breast cancer diagnosis.
We’re very excited to be bringing back the ‘Save the Boobs’ campaign, especially given the success it saw during its previous iterations,” said Corey Price, Vice President, Pornhub. “Our efforts yielded a sizeable donation that our recipient charities were able to genuinely use for a good cause. Supporting breast cancer research is something that we care deeply about, and we know our users feel the same way. With their help we can continue our fight against breast cancer in a fun, but positive way.
To contribute to the cause, simply visit the landing page on the Pornhub Cares page and follow the prompts, or head to the ‘categories’ tab on Pornhub.com’s home page and browse videos from “Small Tits” or “Big Tits” groupings. The ‘Save the Boobs’ page will keep track of the total unique visits for the month, and can be viewed in real time on the aforementioned landing page.
This isn’t the first time Pornhub has taken action to combat breast cancer. We remeber that, back in 2012, the website brought their “Save the Boobs” bus to NYC along with porn star Bree Olson to rescue Manhattan’s mammories by spreading awareness.   Of course the feminists types were not happy about the fact that the Bree Olson Boobs Bus was a highly sexualised event, with half the website’s page about it emblazoned with images of porn stars and sexual euphemisms. They felt like being open and positive about sex is something our society could benefit from, and donating to these foundations is noble. The issue in this case, they say, is that Pornhub’s attempts at charity continually appear to objectify women and their breasts, and breast cancer should command a little more respect than that.  A few comments on the Reddit thread about Pornhub’s donation further illustrate the point:
“Oh my god. Time to fulfill my destiny and cure cancer by watching lovely little titties.”
“I’ve dated girls with all different sizes, and I have to say that the smaller breasted girls have been more fun. Maybe that’s because the larger breasted girls have been psychotic.”
“Sometimes smaller packages offer greater reward. I’ve personally had much better experiences with petite breasts than with large breasts, though the happy medium is pretty fantastic.”
Initially, for their 2012 campaign, PornHub said it would give that money to the Komen foundation. Only 10 days into the campaign, the website had already counted more than 25 million views, meaning it was on track to raise around $25,000.  But Komen then announced it would not accept the site’s donations. “We are not a partner, not accepting donations, and have asked them to stop using our name,” a Komen spokesperson told NBC News. Komen’s logo has been pulled from PornHub’s special splash page. “Unfortunately we had to change our targeted beneficiary,” said PornHub’s spokesman to NBC News.  Following a month-long campaign to raise funds for breast cancer research, Pornhub.com has donated $75,000 to several U.S.-based grassroots charities.  After an extensive search for charity partners, Pornhub handed over individual checks worth up to $25,000 to several organizations including the Eileen Stein Jacoby Fund, which funds young scientists within the research labs at Fox Chase Cancer Center, and Cancer Sucks Inc., an organization which partners with multiple charities throughout the United States.  Despite their image of degeneracy, we can claim that Pornhub.com is doing something that will directly benefit a lot of women and their health. As the Observer.com’s Drew Grant argues, “This isn’t about politics. It’s about breast cancer. And porn that you were probably going to end up looking at anyway. Everyone wins?”  A poll currently up on Escapist Magazine‘s website reveals that about 87 percent of people who voted thought the Komen foundation was wrong to refuse Pornhub’s donation. What feminists don’t like with this line of thinking, though, is that the campaign isn’t framed as being about women and their health.  It’s framed as being about boobs, and about the people who want to make sure that there are plenty of them to look at and get off to. By this logic, women are great because they come with boobies, but women being healthy is just an added bonus to the most important thing, the god-given right of people to have plenty of women’s tits to ogle.  Instead of a polite discussion about the benefits of raising money for breast cancer, the discussion dissolves into a debate about whether women with small breasts are better than women with big breasts.  Because of the “immature context” they bring into the subject, some people think that Pornhub.com is not making it easy to take their support of Breast Cancer Awareness month seriously. 
Anyway! This year Pornhub didn’t announced a charity recipient in advance but they posted a video containing a considerable amount of nudity instructing women how to administer a thorough breast exam. You can watch it here. Below a call to “Help Save the Boobs!” a pink “boob views” counter records the number of times videos tagged as “small tits” or “big tits” have been viewed on the site. If you ever needed an excuse to watch an excessive amount of pornography this month, this is your lucky day. Your girlfriend can’t moan about it either.  You never know, the money raised by your exploits on the internet this October could one day help her or somebody she loves. So, in a way, you’re basically saving her life by chocking your chicken.