People for the Ethical Treatment of Animals, no stranger to attention-grabbing campaigns featuring nude women, plans to launch a pornography website in the name of animal rights. The nonprofit organization, whose controversial campaigns draw criticism from women’s rights groups, said it hopes to raise awareness of veganism through a mix of pornography and graphic footage of animal suffering. “We’re hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn’t anticipate seeing when they went to the PETA triple-X site,” said Lindsay Rajt, PETA’s associate director of campaigns. PETA has been accused of campaigning for animal rights at the cost of exploiting women.
A Facebook group, Real Women Against PETA, was launched after the organization paid for a billboard showing an obese woman with the message: “Save the Whales. Lose the Blubber. Go Vegetarian.” Another critical Facebook group is called, “Vegans (and Vegetarians) Against PETA.” “PETA is extremely disingenuous,” said Jennifer Pozner, executive director of the New York-based advocacy group Women In Media & News. “They have consistently used active sexism as their marketing strategy to garner attention. Their use of sexism has gotten more extreme and more degrading. “This may be in their minds the only thing left at their disposal to lower the bar,” she said. PETA has filed paperwork to launch its pornography site when the controversial new .xxx domain becomes active in early December. While many nonprofits and corporations are scrambling to protect their website names from being hijacked by a pornographer slapping on a .xxx domain, PETA is embracing the new domain as just another way to conduct business.
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