People for the Ethical Treatment of Animals, no stranger to attention-grabbing campaigns featuring nude women, plans to launch a pornography website in the name of animal rights. The nonprofit organization, whose controversial campaigns draw criticism from women’s rights groups, said it hopes to raise awareness of veganism through a mix of pornography and graphic footage of animal suffering. “We’re hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn’t anticipate seeing when they went to the PETA triple-X site,” said Lindsay Rajt, PETA’s associate director of campaigns. PETA has been accused of campaigning for animal rights at the cost of exploiting women.

Former “Baywatch” actress Traci Bingham as she apears in a recent ad for PETA (People for the Ethical Treatment of Animals.)
A Facebook group, Real Women Against PETA, was launched after the organization paid for a billboard showing an obese woman with the message: “Save the Whales. Lose the Blubber. Go Vegetarian.” Another critical Facebook group is called, “Vegans (and Vegetarians) Against PETA.” “PETA is extremely disingenuous,” said Jennifer Pozner, executive director of the New York-based advocacy group Women In Media & News. “They have consistently used active sexism as their marketing strategy to garner attention. Their use of sexism has gotten more extreme and more degrading. “This may be in their minds the only thing left at their disposal to lower the bar,” she said. PETA has filed paperwork to launch its pornography site when the controversial new .xxx domain becomes active in early December. While many nonprofits and corporations are scrambling to protect their website names from being hijacked by a pornographer slapping on a .xxx domain, PETA is embracing the new domain as just another way to conduct business.
[3] Tara Kelly, PETA.xxx Site Launches, Features Sexy Photos And Animal Abuse, The Huffington Post, 06/05/2012 5:42 pm EDT
[4] PETA Does Porn, Slate, Aug. 29 2011 10:40 AM
[5] BROCK VERGAKIS, PETA plans porn website to promote message, Yahoo News, September 21, 2011 9:03 AM
[6] Chris Matyszczyk, Report: PETA to launch porn site, CNet, August 20, 2011 12:17 PM PDT
[7] PETA porn site will raise veganism awareness, PETA says, National Post, September 19, 2011 12:08 PM ET
[8] Justin Monroe, Gallery: What Will PETA’s “Porn” Site Look Like?, Complex, Sept 02 2011
[11] Hamilton Nolan, Masturbating to PETA Ads to Require Less Imagination, Gawker, 9/21/11 10:05am
[12] Tara Kelly, PETA Plans A Porn Site, The Huffington Post, 08/19/2011 9:18 pm EDT
[13] Mytheos Holt, ‘Pleather Yourself’: PETA Launches Its Own…Porn Site?!, The Blaze, Jun. 7, 2012 3:38pm
[15] PETA Plans to Launch A Porn Web Site, International Business Times, August 21 2011 5:23 AM EDT
[16] PETA’s ‘cynical and exploitative’ porn site, The Week, August 23, 2011
[17] Damon Poeter, PETA to Launch Porn Site with .XXX Domain, PCMag, September 19, 2011 09:20pm EST