The latest studies show that homosexuals make up about 1.5 percent of the population. It’s mind boggling to see how they now control the media, the film industry, the courts, and big-name companies. Because they were trying to please these people, Cereal maker Kellogg is now facing a backlash on social media after the company placed an ad, featuring its mascot Tony The Tiger, in the 2014 Atlanta Gay Pride March official guide. “Wear your stripes with pride,” the headline read, using the colours of the rainbow for the word “pride.” Although the Pride March took place in October, the controversial ad and Kellogg’s sponsorship of the March are just now beginning to draw backlash after the conservative Christian organization The American Family Association brought attention to it on their Facebook page.  The Christian Post reports that the company is “experiencing a backlash from Christian consumers,” and said AFA responded that it wants companies to “remain neutral” in what it called the “battle over same-sex marriage.” [2a] Ed Vitagliano of the American Family Association says that his organization has two complaints against the Kellogg ad. First, he says that he doesn’t believe that it’s the place of corporate America to weigh in on gay rights issues in the first place.
Our policy toward corporate America and companies that serve the public is that we ask them to remain neutral in this battle over same-sex marriage. We don’t expect them to take our side but we don’t expect them to support groups that want to legalize same-sex marriage. So we let our followers and supporters know because these companies rely on the patronage of their customers; and there are a lot of people who, in their own states, voted to keep marriage between one man and one woman. I don’t think they appreciate knowing that the companies they buy products from are working against that. 
Secondly, he takes issue with the fact that Tony The Tiger, who he claims is a cartoon character aimed at children, appears in the ad as the face of the company.
They really have no choice but to put Tony the Tiger forward as the representative of Kellogg’s making this statement ‘wear your stripes with pride.’ But we do not approve of charging children with this messages that their parents might not approve. 
Some Facebook commenters did not realise that Kellogg was an outspoken supporter of LGBT causes, and expressed frustration and disappointment with the news. “I guess they just lost our business….” a Pennsylvania woman wrote. “The only way to hit these companies is where their hearts are- greed!!! money we must band together and stop giving them our money!!!” Kim Philpot said. “Do you see them sponsoring any Heterosexual activities or Christian Activities?” [3a] The Kellogg company is standing behind the ad. Kellogg spokesperson Mark King states, via the Battle Creek Enquirer, that the Kellogg company — which employs about 30,000 people — is honored to have been recognized by a gay rights organization as one of the more gay-friendly places to work in the U.S.  This is how the company explains its position on the issue:
At Kellogg, we’re an evolving culture that respects and accepts employees’ sexual orientation, gender identity and gender expression so that all employees can be authentic and fully engaged. 
According to the Human Rights Campaign website, maker of the beloved Frosted Flakes and corporate giant Kellogg’s scores a perfect 100% in the workplace when it comes to issues favored by the LGBT Movement.  Last month, they were also a corporate sponsor of the Atlanta Gay Pride March and festival. The above ad was taken from the American Family Association’s Facebook page. It won’t be long before LGBT-themed messages and promotions begin appearing on the back of your children’s cereal boxes. Since they cannot replicate, they must indoctrinate, and recruiting of children always seems to be about the best place to start. 
Kellogg is firmly committed to diversity and inclusion and puts a tremendous amount of effort toward ensuring equality through our policies, benefits and culture. We are honored to have been named a Top 50 company for Diversity by DiversityInc, and for achieving a perfect score on the Human Rights Campaign’s Corporate Equality Index. 
The ad’s sentiment echoes those of other corporations which have spoken out in support of LGBT rights. In 2013 and 2014, Lucky Charms has launched a #LuckyToBe campaign asking consumers to share a photo of themselves and “how you make our world colorful” on social media. Although that campaign did not reference the LGBT community in any specific way, the General Mills brand nonetheless received praise from a number of advocacy groups, including GLAAD, which called the company’s move “a smart business decision.” Burger King, Starbucks and Nabisco’s Honey Maid have also made headlines in recent months for pro-LGBT advertisements and gestures.  Like Godfather Politics have rightfully noticed, it is hard to figure out why some of the more traditional companies have gone all-rainbow on US. Does Kellogg’s and one of its signature cereal brands Frosted Flakes really need to be pushing same-sex sexuality? Who’s running this company and what’s its target audience? Does Kellogg’s really expect to sell more Frosted Flakes to homosexuals? Where’s the marketing upside?  Is normalizing homosexual “pride” the thing that parents what their children supporting and learning about? Have parents actually seen a ‘Gay Pride Parade’? The images are so disgusting that they would make Tony the Tiger to run to tall grass.